GDS 172 - Blog 12

An excellent example of typography that appealed to me this week was the Fedex logo word mark. I think that the word mark uses Future Bold. What i really liked about this well known logo was how the designer used the white space. I really liked the hidden arrow created by the negative space between the E and the X, which becomes part of the word mark. Many logos have great typography and it's interesting to see how creative designers use white space to make their logos stand out.

GDS 172 - Blog 11

This is a three set brochure that was mailed in stages. We are now starting a new brochure project and I thought it would be nice to show several neat brochures that have repetition and consistency on a three set design. The repeating elements that really stand out to create rhythm is the placement and location of photos in every brochure. I really like how the position and size of the photos all create rhythm together because they flow very nicely from left to right through out each brochure. The design and layout is repeated on each brochure which helps connect (rhythm) the brochure set. Even the way the the photos are cropped on each picture helps unify the three set design even more.

GDS 172 - Blog 10

Many calendars are build using systems grids. This calendar has four columns, and each column containing 3 months. The system grid is used here to organize the months with equal spacing in between each month. The system grid supports the structure of the page because it helps create accurate symmetry in the calendar causing it o look organized, and have unity. Something that might violate the grid is the year, "2013" by its position and also by its large size which really gets most of the attention.